What’s making the Ford Endura the most sought after SUV for 2018?

The modern SUV has been increasing in popularity over the past few years thanks to innovative designs, allowing them to compete with conventional vehicles. The latest Ford model, the Ford Endura, has already got many people counting down the time until it hits their local dealer. In 2017, for the first time, SUVs outsold traditional vehicles and their popularity is showing no signs of slowing.

What does the Ford Endura have to offer?

The Ford Endura has 5 roomy seats as well as offering its drivers numerous assist features. All this with a design that wont go unnoticed blowing rivals out of the water. The Endura, which is also called the Ford Edge in some areas, is able to tackle numerous landscapes making getting through tough terrain even with a full load easier than ever before. Australian drivers can take advantage of the driving versatility of this new SUV which offers a solution for everyone. Everything from the design to the capabilities of this amazing SUV will offer drivers durability and reliability with a classic sporty edge. The name Endura is derived from the word Endurance showing potential buyers and onlookers that its able to tackle everything and look good while doing it.

What to expect

The Ford Endura especially created for Australia and New Zealand buyers has yet to be given a price tag but it is expected to start at around $49,990 plus on roads, then depending on the desired trims which are the Sport, Titanium and the Titanium plus (which has all the frills) should top out at an expected maximum of $75,000 before on road costs.


As much as the performance is important now more than ever vehicle buyers also want style and the Ford Endura doesnt fail to impress. This top spec SUV has huge 20 inch alloys with the option to increase up to 21 inches. The sports exterior trim also features striking headlights in piano black and a dual exhaust made from stainless steel which really adds to its on road appeal.

Tech features

Inside the cabin are all the features you could possibly hope for and more including dual climate control, a Sync3 infotainment system with an 8 inch screen, apple car play and android auto. The automatic windscreen wipers allow you to keep your eyes on the road in heavy rain while keeping your visibility clear of water, and if driving in fog or darker conditions the head lights automatic high beam is activated without the driver needing to do a thing. You can charge your tech up as you drive via the handy integrated USB port and enjoy easier parking thanks to the semi-automatic parking features. In colder weather you dont have to worry about your hands being cold as the steering wheel heats up so no need to wear gloves. Ford really has thought of everything in this new addition to its line up.

Luxury features

The interior is leather giving passengers and driver increased luxury and just dds to the luxury look of the car. Those that like their music can enjoy their favourite songs on the go thanks to the 12 speaker sound system which gives ultimate bass and treble. You can play music from the DAB radio or stream from your devices via Bluetooth.


SUVs have come a long way since the day of them being primarily for people with large families with the need for additional cargo space. Rather than being a niche market the sales of SUVs in 2017 alone have shown that people are choosing them over smaller cars. The additional technology, comfort and design of the Ford Endura have already made it a sought after model before its even up for sale at the end of 2018.

*Image Courtesy of motoring.com.au

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